|VIEWSTER on HP TouchPad|
“HP is yet another premium device manufacturer recognising VIEWSTER’s ability to provide its customers with great content and flexible access models, as well as the technology and collaborative approach required to provide it with a one-stop platform covering all territories and many languages”, said Kai Henniges, CEO, Viewster AG.
HP sales volume strengthens VIEWSTER’s on demand footprint
HP currently reports global device sales of 107 million units a year, all of which will in future carry the VIEWSTER application. VIEWSTER will be HP’s only video on demand partner outside of the US, in an exclusivity deal covering 18 major territories.
VIEWSTER adds action, comedy, thriller and other popular genre new release movies (along with further hit TV series) to its substantial catalogue on a continuous basis. Approximately 20 percent of the VIEWSTER catalogue is refreshed each year, with each title being offered for at least 3 months. As a result, TouchPad and other HP users will benefit from a consistently varied and exciting choice of viewing.
VIEWSTER’s offline viewing capability also brings particular benefits to business users of the TouchPad, who are able to continue to view content while flying, travelling on underground or other non-connected trains, or while visiting locations with restricted connectivity.
HP deal brings Viewster to webOS framework
The deal with HP sees the extension of the VIEWSTER platform to the webOS framework, on which the TouchPad tablet runs and which was acquired by HP with its 2010 purchase of Palm.
“VIEWSTER is committed to making enabling contributions to its partnership with any device manufacturer”, said Henniges. “We are delighted to port our technology to the impressive webOS framework, and look forward to working with HP into the future to ensure users get the best from these two exciting technologies.
HP and VIEWSTER will jointly promote the availability of VIEWSTER on the TouchPad and other HP devices via social media channels YouTube, Facebook and Twitter.